By now, I’m sure many of you have seen or at least heard about the full page advert from 20+ of Australia’s biggest retailers. They’re attempting to focus the spotlight on the tax aspect of the movement to the online environment but is this really the issue? Is the consumer 100% focused on price? And if so, have many of the retailers listed on the advert been responsible for this price war mentality?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The best marketing of 2010? For me, it’s the Charity category that takes the cake. It’s not an easy category to market, and in many cases, you have to really fight for support and fight even harder for donations. I love seeing the strategies and the ideas they implement to get us to donate our hard earned cash, and Movember I think is definitely the best I’ve seen in a long time.
There’s an elephant in every board room – and it’s us the marketers. Let’s not kid ourselves, left brain managers don’t think much of right brain marketers’ opinions. Why should they?
Yesterday Apple announced, for the first time in 10 years, the availability of the Beatles’ music catalogue on their iTunes Store. This is great news for the fans of the band who do not already have digital versions of the music. So why has the announcement attracted criticism from the many fans of the Apple brand? This simple PR announcement has turned into quite an interesting marketing case-study of how hype can be damaging to a brand.
My journey to the CBD recently wasn’t that unusual, although I have to admit I stay away from the maddening crowd these days. It was a pleasant enough day but I couldn’t help notice the predominance of red and white signs signifying the retail heartbreak of the ‘SALE’. I admit that I don’t respond like other people when it comes to shopping, but on this occasion I couldn’t help thinking that the only businesses that are making money out of the proverbial SALE are the chaps who make the signs and posters.
Finding a real differential between yourself and your opposition can be a very difficult task. With many products or services the differentials are so minute you may not realise they even exist. This however is no excuse to invent something and claim it to be true.
Although we are now accustomed to using email as part of our everyday life, there was a time when it was the new kid on the block in the field of communications.