Being innovative is never easy – on any level. From coming up with a unique concept to the selling of that concept to a client. The whole process is a hard and often dark road.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
With the online space as unregulated as it is, it’s becoming increasingly difficult for businesses to truly know whether they are safe from IP infringements. In particular, social media, key words, sponsored links and the like are introducing new IP threats every day. Thankfully, however, a recent Australian IP battle has set a new precedent which prevents trademarks being used as Google AdWords.
It’s been happening for years and there’s no denying the interest a good leak creates. The real question is, how many happen accidently and how many are planned and brilliantly executed?
I love it! I thinks it’s the future and I’m absolutely sold! It’s simple! Easy to use, nifty, stylish, light, prestigious and techno blingworthy. It’s Apple’s iPad. And if you haven’t read about it or seen one you should.
I’m constantly amazed by how many businesses seem to love to play hide and seek with there products and services. Having been involved with and overseen a vast number of companies over the years, I have too many examples of places that have exceedingly great products and services but seem to want to make sure nobody knows about them!
Entering, growing, expanding, acquiring – these are client objectives we deal with every day. How can I be bigger? How can I sell more product? But every now and again a client throws us a wobbly one – how do I get out?
Tasmania has recently begun one of its largest advertising campaigns, to clearly position itself in the mind of the consumer as ‘the place to visit in winter’ under the line: ‘a world apart, not a world away’. It’s not only a beautiful marketing campaign with some really strong messages, but it’s an example of some careful and clever strategic thinking.