Tell me … how many people walk into your store or operation each day?
How about each minute or perhaps even in 15 second increments?
Don’t know? You wouldn’t be alone!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As a marketing strategist, my biggest fear is sending a client away with a 100+ page marketing document that will only sit on their shelf and gather dust. Many businesses see marketing as something that happens off to the side of their business – something they do with a spare couple of hundred dollars. So the challenge is set – how do you get businesses actively thinking about their marketing?
When I was just a kid – yes my memory is still that good – my Grandmother was something of a jigsaw expert. In fact I think she may have graduated with at least a ‘Masters’ in the subject. She could put a jigsaw together in no time and she had a system. On one of the many rainy days in the North West of England she would carefully tutor me in the gentle art of creating pictures from a 10,000 piece puzzle. She may have been well into the autumn of her life but she was one mean hombre when it came to attacking this age old entertainment package.
People often ask how they should go about choosing the right name for their business. Here’s 10 quick tips on how to choose the right name for your next venture.
A newsletter can be a highly effective tool in maintaining contact with a large database of clients, service providers, or industry alliances. One of the most common issues we face however, is deciding which newsletter format is the most effective for our clients – hard copy or electronic? More often than not, the answer is not crystal clear. Here are a few tips from a strategy point of view to decide on the correct method for you.
I can see him now, arched over his fist; stark rollicking naked; tight, curly locks and a deep sense of discovery in his stoney eyes. The ‘Thinker’ is a bronze and marble sculpture by Auguste Rodin, held in the Musée Rodin, in Paris. It depicts a man in sober meditation battling with a powerful internal struggle.
The marketing and advertising industry often seems glamorous to those external to it. You can be creative without boundaries. Ideas are your currency. Many people don’t understand however, that in marketing, everything is a trade-off.